It’s no secret that one of Mark Zuckerberg’s goals is to overtake YouTube as the industry’s video giant. For the past year, Facebook has encouraged users to upload videos and watch more videos on its platform. From launching “Watch” in 2017, where Facebook offers a library of longer form videos, to showcasing organic video posts … Continue reading 5 Key Factors to a Successful Video on Facebook →

There’s no question about it- Facebook is a “pay to play” platform. Currently, 93% of marketers use Facebook advertising regularly, which translates to 3 million businesses (Sprout Social). If your business isn’t part of that statistic, you are behind the eight ball. Furthermore, organic reach is all but dead, essentially requiring business pages to spend … Continue reading 3 Ways to Increase Conversions with Facebook Ads →

You’ve felt the frustration before. You paid big money for a logo and a cover photo/header image design to display on your brand’s primary social media platforms. While it looks good on desktop, it just doesn’t look the same on mobile. That’s because on mobile, a much larger portion of your cover photo is blocked … Continue reading How to Upload Logos for Social Media →